FAQ from Memorable
What is Memorable?
Memorable is a state-of-the-art AI platform designed to elevate both branding and ad campaign performance. It offers tools like pretesting, creative analytics, and ad creation to streamline the optimization of marketing assets.
How does one utilize Memorable?
Access Memorable by creating an account. Once logged in, begin pretesting your ad concepts for data-supported insights into their effectiveness and branding influence. Use the creative analytics function to examine past ad metrics and identify top-performing strategies. The ad creator (in beta) enables ad production using only text. An AI-driven assistant supports all creative choices, helping refine each stage of ad development. Finally, leverage Memorable's advanced AI models to enhance your creatives' efficiency.
Why choose Memorable over other AI platforms for ad creatives?
Memorable excels due to its advanced technology and unmatched accuracy in both industry and academic settings. Its deep-learning algorithms pinpoint the creative elements most impactful for specific brands across various channels, offering precise feedback and optimization tips. By addressing both branding and performance needs, Memorable provides a holistic solution.
What ROI can be expected from Memorable?
Clients utilizing A/B tests have reported measurable benefits, such as reduced cost per click (CPC) and improved brand recall lift. Memorable ensures each impression is more effective, enabling brands to achieve desired market outcomes with decreased marketing expenses. Avoiding suboptimal creatives translates directly into higher ROI.
How are the outcomes validated?
Memorable consistently evaluates its models against validation datasets to ensure reliability. Furthermore, it conducts A/B tests with clients, comparing optimized assets created with Memorable against unoptimized ones. This approach helps clients quantify the tangible value of incorporating Memorable into their ad strategies.
At what stages can Memorable be utilized?
From conceptualization to execution, Memorable plays a crucial role throughout the creative process. In the initial stages, it aids in shaping effective strategies and identifying key elements and formats for peak performance. During production, it facilitates testing and optimizing each iteration of ad content prior to media investment.