FAQ from ALFI - Enterprise SaaS Powered by Artificial Intelligence
What is ALFI - Enterprise SaaS Powered by Artificial Intelligence?
ALFI is a cutting-edge AI platform designed to enhance digital out-of-home advertising through real-time audience detection and smart content delivery, all while preserving user privacy.
How to use ALFI - Enterprise SaaS Powered by Artificial Intelligence?
By integrating ALFI with digital signage, advertisers can display targeted content based on the age and gender of viewers in front of the screen. No personal data is collected or stored during this process.
What is ALFI?
ALFI is a cloud-based SaaS solution powered by artificial intelligence and computer vision technologies. It allows for intelligent, anonymous audience targeting in DOOH environments.
How does ALFI work?
Using computer vision, ALFI detects general audience attributes such as age range and gender. It then delivers optimized content dynamically without storing any personally identifiable information.
How does it benefit advertisers?
ALFI gives advertisers the ability to serve hyper-relevant messages in public spaces, improving campaign performance and ROI while adhering to strict privacy regulations.
Does ALFI use facial detection or facial recognition?
ALFI uses facial detection technology to understand basic demographic traits but does not perform facial recognition. No individual identities are tracked or recorded.
Is ALFI’s technology GDPR and CCPA compliant?
Yes, ALFI’s platform has been built to comply with global data protection standards, including GDPR, CCPA, and HIPAA, by designating privacy as a top priority and avoiding any form of personal data collection.
Does ALFI collect consent from users?
No, because ALFI does not capture or store personal information, there is no need to obtain explicit user consent.
Does Alfi track or report on ethnicity?
ALFI does not detect or analyze ethnic backgrounds. The system focuses solely on non-invasive, anonymous demographic indicators like age and gender.
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